Sams Teach Yourself Facebook for Business in 10 Minutes

Table of Contents
Introduction 1
About This Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Who This Book Is For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
What Do I Need to Use This Book? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Conventions Used in This Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Screen Captures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1 Introducing Facebook for Business 9
Why Facebook Is So Popular . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Why Your Business Should Be on Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Comparing Personal and Business Facebook Pages . . . . . . . . . . . . . . . . 16
Your Personal Facebook Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Examining a Facebook Fan Page for Business . . . . . . . . . . . . . . . . . . . . . . . . 19
Understanding How a Big Business Uses Facebook . . . . . . . . . . . . . . . . 22
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
2 Setting Up a Business-Friendly Profile Page 25
What Makes a Personal Page Business-Friendly? . . . . . . . . . . . . . . . . . . . . 25
Creating a Business-Only “Personal” Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Signing Up for Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Finding Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Editing Your Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Changing Privacy Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Sharing Your Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
3 Finding and Installing Apps 43
Choosing Apps for Business and Pleasure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Looking for Facebook Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
4 Choosing Your Facebook Business Strategy 53
Leading with Facebook First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Examining Facebook Business Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Your Fan Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Your Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Facebook Deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Facebook Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Checking In to a Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Pulling It All Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
5 Planning Your Fan Page 71
Anatomy of a Facebook Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
Planning Your Fan Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Typical Website Tabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Freeform Pages Using FBML . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Photos and Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Events, Reviews, and Discussion Boards . . . . . . . . . . . . . . . . . . . . . . 81
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
6 Creating Your Fan Page 85
Checking if Your Business Name Is in Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Why Use a Vanity URL? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
Just What Name Should You Use? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Checking Out Your Candidates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Making Your Choice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Signing Up for Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
7 Setting Up Your Business Fan Page 99
Creating Core Settings for Your Business Fan Page . . . . . . . . . . . . . . . . 99
Entering Basic Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Adding a Profile Picture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Adding and Managing Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
Changing Mobile Settings and Your URL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
8 Expanding and Promoting Your Fan Page 111
Waiting to Send Out Invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
Building Your Wall through Status Updates . . . . . . . . . . . . . . . . . . . . . . . . . . 113
Text Status Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
Photos on Your Wall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Link Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
Video Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Updating the Info Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Managing the Photos Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Start Discussions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
Add Links, Notes, Videos, and Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
9 Claiming Your Places Page 125
Understanding How Places Fits In . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Understanding How to Claim Your Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
Adding Your Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Editing Your Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
Claiming Your Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
Combining Places and Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
10 Creating Facebook Deals 141
Understanding the Advantages of Facebook Deals . . . . . . . . . . . . . . . . 141
Finding Out If You Can Offer Facebook Deals . . . . . . . . . . . . . . . . . . . . . . . . 145
Thinking Up Deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Creating a Deal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
11 Planning and Targeting Facebook Ads 155
Budgeting for Your Ad Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
Avoiding Wastage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Creating a Facebook-Friendly Call to Action . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Designing an Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
Targeting Your Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Understanding How Facebook Determines a
User’s Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164
Focusing on Major Types of Targeting . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Minor Types of Targeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
12 Pricing and Creating Your Ad Campaign 169
Understanding What You Pay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
Learning Key Advertising Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
Creating an Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
13 Promoting Your Facebook Presence 183
Understanding Why Promotion Is Imprtant . . . . . . . . . . . . . . . . . . . . . . . . . . 183
Measuring Your Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
Promoting in the Real World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
Promoting Online and on Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Promoting All Your Facebook Pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
14 Tracking the Performance of Your Facebook
Presence 195
Understanding Why Tracking Is Imprtant . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Understanding Why Facebook Data Is So Accurate . . . . . . . . . . . . . . . . 196
Touring the Page Overview in Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
Drilling Down on Insights about Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Daily Active Users Breakdown . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204
New Likes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
Activity—Page Views and Media Consumption . . . . . . . . . . . . 207
Drilling Down on Interactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Page Posts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Page Activity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Index 213

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Information and Communication Technologies in Tourism 2008

Contents
Index of Authors XII
Research Program Committee XIV
1 Recommender Systems in Tourism
T. Mahmood, F. Ricci, A. Venturini, and W. Hopken
Adaptive Recommender Systems for Travel Planning 1
S. Venkataiah, N. Sharda and M. Ponnada
A Comparative Study of Continuous and Discrete
Visualisation of Tourism Information 12
M. Zanker, M. Fuchs, W. Hopken, M. Tuta and N. Muller
Evaluating Recommender Systems in Tourism - A Case
Study from Austria 24
2 User Generated Content in Tourism
U. Gretzel and K. H. Yoo
Use and Impact of Online Travel Reviews 35
P. O'Connor
User-Generated Content and Travel: A Case Study on
Tripadvisor.Com 47
Y. Kang, J. Stasko, K. Luther, A. Ravi and Y. Xu
RevisiTour: Enriching the Tourism Experience with
User-Generated Content 59
3 Online Communities
J. Y.Chung and D. Buhalis
Web 2.0: A Study of Online Travel Community 70
I. Arsal, S. Backman and E. Baldwin
Influence of an Online Travel Community on Travel Decisions 82
P. Carrera, C. Chiu, P. Pratipwattanawong, S. Chienwattanasuk,
S. F. Syed-Ahmad and J. Murphy
MySpace, My Friends, My Customers 94
4 Web Services
R. Baggio, M. Antonioli Corigliano and M. Monetti
Web Services as a Technology to Support a Global
Tourism Offer 106
J. O. Daramola, M. O. Adigun and O. O. Olugbara
A Product Line Architecture for Evolving Intelligent
Component Services in Tourism Information Systems 117
M. T. Linaza, F. Lolhoffel, A. Garcia, C. Lamsfus,
A. Alzua-Sorzabal and A. Lazkano
Mash-up Applications for Small Destination Management
Organizations Websites 130
5 Web 2.0 and Tourism
B. Stangl and C. Weismayer
Websites and Virtual Realities: A Useful Marketing Tool
Combination? An Exploratory Investigation 141
R. Schegg, A. Liebrich, M. Scaglione and S. F. Syed-Ahmad
An Exploratory Field Study of Web 2.0 in Tourism 152
W. Drews
A Web 2.0 Tourism Information System for Accessible Tourism 164
6 Dynamic Packaging
M. Markus and M. Lassnig
Some Critical Remarks on Dynamic Packaging from the
Perspective of SMEs and Small Tourism Destinations 175
A. Jagersberger and K. Waldhor
Dynamic Packaging Using a Cluster Based Demographic
Filtering Approach 186
F. Zach, U. Gretzel and D. R. Fesenmaier
Tourist Activated Networks: Implications for Dynamic
Packaging Systems in Tourism 198
7 Destination Management Systems
K. Teichmann and A. H. Zins
Information Elements on DM0-Websites: Alternative
Approaches for Measuring Perceived Utility 209
F. Bedard, M. C. Louillet, A. Vemer and M. C. Joly
Implementation of a Destination Management System
Interface in Tourist Information Centres and Its Impact 220
R. Daniele and A. J. Frew
Evolving Destination Systems: VisitScotland.com 232
8 Hotel Electronic Distribution I
A. Dickinger and J. Mazanec
Consumers' Preferred Criteria for Hotel Online Booking 244
R. Leung and R. Law
Analyzing a Hotel Website's Access Paths 255
S. Qi, R. Leung, R. Law and D. Buhalis
A Study of Information Richness and Downloading Time
for Hotel Websites in Hong Kong 267
9 Hotel Electronic Distribution H
M. Fuchs, M. Tuta and W. Hopken
Adoption of E-mail Marketing in the Hotel Sector 279
M. Fuchs, W. Hopken, A. Eybl and J. Ulrich
Selling Accommodation Packages in Online Auctions -
The Case of eBay 291
N. H. Hashim, S. F. Syed-Ahmad and J. Murphy
Evolving Internet Use by Malaysian Hotels 303
10 Mobile Technology and Tourism
E. Haid, G. Kiechle, N. Goll and M. Soutschek
Evaluation of a Web-based and Mobile Ski Touring
Application for GPS-enabled Smartphones 313
I. Tjostheim and D. R. Fesenmaier
Mobile Devices as Substitute or Supplement to Traditional
Information Sources: City Tourists, Mobile Guides and
GPS Navigation 324
I. Huvila, K. Uotila, J. P. Paalassalo, J. Huurre and S. Verajankorva
Passages to Medieval Archipelago: From Mobile Information
Technology to Mobile Archaeological Information 336
11 Travel Technology
P. S. Merten and S. Teufel
Technological Innovations in the Passenger Process of the
Airline Industry: A Hypotheses Generating Explorative Study 348
A. Zehrer and P. Moschl
New Distribution Channels and Business Strategies for
Location-based Travel Agencies 359
V. Garkavenko and S. Milne
New Zealand Travel Agents in the Internet Era: Spatial
Differences in ICT Impact, Adoption and Perception 371
12 Tourism Destinations
D. Buhalis and L. Pistidda
The Impact of WiMAX on Tourist Destinations 383
I. P. Tussyadiah, D. R. Fesenmaier and Y. Yoo
Designing Interactions in Tourism Mediascape -
Identification of Patterns for Mobile 2.0 Platform 395
M. Bauer, C. Herzog, H. Werthner, B. Dippelreiter and K. Prantner
A Case Study on Automating Information Aggregation
Processes in Information Centres 407
13 Technology Acceptance
N. Mitsche, S. Reino, D. Knox and U. Bauemfeind
Enhancing Cultural Tourism e-Services through Heritage
Interpretation 418
P. Alford
Open Space - a Collaborative Process for Facilitating
Tourism IT Partnerships 430
S. Ham, W. G. Kim and H. W. Forsythe
Determinants of Restaurant Employees' Technology Use
Intention: Validating Technology Acceptance Model with
External Factors via Structural Equation Model 441
14 Knowing the Customer
K. Waldhor and A. Rind
etB logAnalysis -Mining Virtual Communities using Statistical
and Linguistic Methods for Quality Control in Tourism 453
M. Sigala
Developing and Implementing an eCRM 2.0 Strategy: Usage
and Readiness of Greek Tourism Firms 463
R. Ahas, E. Saluveer, M. Tim and S. Silm
Mobile Positioning Based Tourism Monitoring System:
Positium Barometer 475


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ACHMAD BAKRIE

Banyak orang yang mengenal Group Bakrie, namun tak banyak yang mengenal Achmad Bakrie sebagai sang pendiri. Maka PT Bakrie & Brothers Tbk menerbitkan buku “Achmad Bakrie – Sebuah Potret Kerja Keras, Kejujuran dan Keberhasilan” agar sosok Achmad Bakrie dikenal luas. Agar buku tersebut semakin tersebar luas dan mudah diperoleh, saat peringatan ulang tahun Group Bakrie ke 69, 10 Februari 2011 lalu, diluncurkan versi elektronik atau e-book-nya.

Saya merasa gembira dan tentu saja menyambut baik hal itu. Sebagai cucu dari Almarhum Haji Achmad Bakrie, tentu saja saya merasa bangga, buku yang sebagian berisi testimoni kolega almarhum ini dapat disebarkan secara lebih luas dan lebih murah. Dengan demikian nilai-nilai dan keteladanan dari beliau dapat lebih banyak diresapi oleh para wirausahawan dan profesional generasi saya, yang tidak sempat mengalami “Era Achmad Bakrie”.

Sebagai pengusaha sekaligus profesional dalam Kelompok Usaha Bakrie, saya sangat meyakini arti penting sebuah instrumen berupa ‘Nilai’ yang memandu semua aktivitas kita, baik dalam berbisnis, maupun dalam kehidupan kita sehari-hari. Nilai yang di­wariskan oleh almarhum Achmad Bakrie adalah pentingnya kita menjadi pribadi yang kontributif dimanapun kita berada. Pribadi yang memberi manfaat bagi masyarakat sekitarnya dan dalam arti yang lebih luas adalah pribadi yang memberi manfaat untuk bangsa, negara dan juga dunia.

Nilai tersebut tak akan lekang, kendati jaman berubah, tuntutan dan keragaman usaha pun makin merebak. Nilai-nilai luhur yang diwariskan oleh Haji Achmad Bakrie tersirat dalam buku ini. Nilai-nilai tersebut dirangkum, ditekstual­kan dan dituangkan dalam Piagam Bakrie yang telah diluncurkan pada tanggal 10 Februari 2010, bertepatan dengan perayaan HUT ke-68 Kelompok Bakrie.

Piagam ini berisi Trimatra Bakrie, yakni Keindonesiaan, Kemanfaatan dan Kebersamaan. Trimatra Bakrie ini mencerminkan tiga dimensi unsur-unsur keseimbangan yang harus dijaga oleh setiap manusia, yakni kecerdasan spiritual, kecerdasan intelektual dan kecerdasan emosional.

Tahun ini, satu tahun sejak Piagam Bakrie ditandatangani, e-book diluncurkan. Semoga kehadirannya bermanfaat tidak ha-nya bagi keluarga besar Kelompok Usaha Bakrie, namun juga bagi masyarakat luas. Selamat membaca.


vi
P E N G A N TA R
viii
K ATA P E N G A N TA R
S A M B U TA N
Ketua Badan Pengelola Gerakan Bakrie Untuk Negeri x
B A G I A N P E RTA M A
Profil Achmad Bakrie Putra Kalianda 1
Berksperimen Dengan Naluri Bisnis 5
Bab 1
Otodidak Sejati 12
Bab 2
Sukses Tapi Sepi Publikasi 18
Bab 3
Mendirikan Yayasan Achmad Bakrie 21
Bab 4
Mendambakan Akhlak dan Harta 24
Bab 5
BAGIAN KEDUA
Achmad Bakrie Dalam Untaian Kenangan 27
Perbincangan Relasi, Sahabat, Pengamat
Bab 1
Bakrie Pengusaha Teladan 29

Perbincangan Achmad Tahir
Dari Penjaja Potlot Sampai Pabrikan Baja 33

Perbincangan Alamsjah Ratuperwiranegara
Taipan Pribumi 37

Perbincangan A.R. Soehoed
Dari Kultur Bisnis Sampai “Bakrie Award” 41

Perbincangan Christianto Wibisono
Memilih Persahabatan Daripada Perkongsian 47

Perbincangan Hasjim Ning
Fenomena Pengusaha Menarik 51
Perbincangan K.H. Kosim Nurseha
Lebih Sekedar Pasien 53
Perbincangan Liem Tjing Kiat
Kiat Sukses Membina Diri 55
Perbincangan Omar Abdalla
Simbol Pengusaha Murni 59
Perbincangan Soedarpo Sastrosatomo
Bakrie Mitra Latih Tanding 62
Perbincangan Soemitro Djojohadikusumo
Besar, Dulu dan Kini 65
Perbincangan Soesilo Soedarman
Tipe Manusia Dinamis 68
Perbincangan Sudomo
Hari-hari di Keluarga Achmad Bakrie 72
Perbincangan Upik Rasad
Pantang Minta Fasilitas 76
Perbincangan Wijarso
Bakrie: Memberi Spirit Belajar 80
Perbincangan Z.A. Samil dan Suprapti Samil
Sejemput Kenangan pada Achmad Bakrie 84
Perbincangan H. R Isa Danubrata, Kuntoadji,
Ny. Syarif Thayeb, RM. Poedjas Santoso, Tjokropranolo.
Penuturan Kalangan Kelompok Usaha Bakrie
Bab 2
Pengusaha Bersahaja 87
Perbincangan Charles T. Graham
Surat Al Hadid 92
Perbincangan Hutomo Saidhidayat
Tuan, Ini Saya Punya Orang... 95
Perbincangan M. Hasan
Sikap Membuka Diri 101
Perbincangan Prijono Tjiptoherijanto
Manusia Realistis 103
Perbincangan Rizal Irwan, Iesje S. Latief, Catherine B. Susilo
Trader Bervisi Industri 107
Perbincangan Tanri Abeng
Mendidik Menghargai Uang 112
Perbincangan Wong Chun Sum
Pernik-pernik Kenangan 115
Perbincangan Abdul Karim, Ahmad Azmi Sahupala,
Ahmad Tamrella, Arjuna Muluk, Azkarmin Zaini,
Bambang Hidayat, Djainun, Iesje S..Latief,
Nugroho I. Purbowinoto, Nurcholid, Saimi Abdullah,
Santoso W. Ramelan, Sutadi, Taufik Helmi Sobirin.
Kenangan Orang Lama 140
Perbincangan Hamizar Hamid, Tamsir Muljoatmodjo,
Harris Abidin, Jimmy Muljohardjo, Koesnadi A. Sadjadi,
Halomoan Hutabarat, Nasika, Inem, Sudarno.
Penuturan Keluarga
Bab 3
Lebih Terkesan Seniman 146
Perbincangan Ibu H. Roosniah Bakrie
Keluarga adalah Dasar 149
Perbincangan Ike Indira Nirwan Bakrie
Atuk Pandai Bersyukur 152
Perbincangan Shahla Rooswita Indriani Kusmuljono
Human Interest 154
Perbincangan B.S. KusmulJ’ona, Chaizir, Habibah,
Iskandar Zulkarnain, Jaya llsman Yamin, Masfalah,
Masani, M. Ali Yamin, Roosniah Bakrie, Rusli Hasan,
Tatty Aburizal Bakrie.
Disiplin dan Kerja Keras 157
Perbincangan Achyaruddin, Amrin Yamin, Indra U.Bakrie,
Iskandar Zulkarnain, M. Sof yan Nasution,
Nirwan D. Bakrie, Rusli Hasan, Shahla R.I. Kusmuljono.
Selamat Jalan “Atuk” 160
Achmad Bakrie Dalam Komentar dan Kolom
Bab 4
Haji Achmad Bakrie, Figur Idola 163
Oleh Azkarmin Zaini
Cerita Tentang Seorang Pengusaha
Indonesia yang Berhasil 180
Oleh B.M. Diah
Bakrie yang Kukenang 186
Oleh Charles T. Graham
Pengusaha Berpikir Jauh 194
Oleh Eiichi Miyoshi
Achmad Bakrie: Kesan dan Kenangan 196
Oleh Kees de Jong
Wawancara Eksklusif 207
Dengan Aburizal Bakrie
BAGIAN KETIGA
Epilog 225
Nama-nama Responden 234

Daftar Kepustakaan 238

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Enabling eBusiness

Contents
Dedication vii
Preface ix
Introduction to eBusiness 1
Part 1: Electronic Retailing
1 The Principles of Electronic Retailing 11
2 Retailing Network Technologies 19
3 Retail Terminals 45
4 The Retail (eCommerce) Server 89
Part 2: Creating eBusiness
1 eBusiness Systems Architecture 119
2 Managing eBusiness Knowledge 171
Part 3: Trust, Security and Electronic Money
1 Trust 211
2 Security 221
3 Electronic Money 283
Part 4: Service, Supply and Marketing
1 Service and Support 297
2 Supply Chain Management 329
3 Electronic Marketing 363
Appendices
Appendix A: ePeople: Choosing the Team 397
Appendix B: eBusiness: The Future 409
Bibliography 417
Index 423

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Adult Learning in the Digital Age

Table of Contents
Foreword ............................................................................................................................................ xiv
Preface ................................................................................................................................................ xvi
Acknowledgment ................................................................................................................................. xx
Section 1
Introducing Adult Learning in the Digital Age: Tools, Processes, and Outcomes
Chapter 1
Emerging Frontiers of Learning Online: Digital Ecosystems, Blended Learning
and Implications for Adult Learning ....................................................................................................... 1
Glenn Finger, Griffith University, Australia
Pei-Chen Sun, National Kaohsiung Normal University, Taiwan
Romina Jamieson-Proctor, University of Southern Queensland, Australia
Chapter 2
Empowering Adult Learners through Blog: An Australian Case Study ............................................... 13
Michael Griffith, Australian Catholic University, Australia
Loong Woong, University of Canberra, Australia
Chapter 3
Perspectives on the Realities of Virtual Learning: Examining Practice,
Commitment, and Conduct .................................................................................................................. 23
Kristina K. Carrier, University of Idaho, USA
Chapter 4
The Virtual University: Distance Learning Spaces for Adult Learners ................................................ 32
David S. Stein, The Ohio State University, USA
Hilda R.Glazer, Capella University, USA
Constance E. Wanstreet, The Ohio State University, USA

Chapter 5
Using Moodle to Teach Constructivist Learning Design Skills to Adult Learners. .............................. 40
.
Doug L. Holton, Utah State University, USA
Chapter 6
Community of Inquiry in Adult Online Learning: Collaborative-Constructivist Approaches.............. 52
Zehra Akyol, Middle East Technical University, Turkey
D. Randy Garrison, University of Calgary, Canada
Section 2
Web 2.0 Technologies, Adult Learning, and New Educational Possibilities
Chapter 7
Social Networking, Adult Learning Success and Moodle..................................................................... 68
Margaret Martinez, The Training Place, Inc., USA
Sheila Jagannathan, World Bank Institute in Washington DC, USA
Chapter 8
Collaborative Learning: Knowledge beyond the Peripheries................................................................ 81
Hakikur Rahman, SchoolNet Foundation Bangladesh, Bangladesh
Chapter 9
MIPO Model: A Framework to Help the Integration of Web
Technologies at the Higher Education................................................................................................... 89
Paula Peres, Instituto Politécnico de Contabilidade e Administração do Porto – Portugal;
Universidade do Minho - Portugal
Pedro Pimenta, Instituto Politécnico de Contabilidade e Administração do Porto – Portugal;
Universidade do Minho - Portugal
Chapter 10
Today’s Technologies: Faculty Adoption Factors and Effects on Higher Education.......................... 108
.
Jeff Cain, University of Kentucky, USA
Chapter 11
Web 2.0 Technology for Problem-Based and Collaborative Learning: A Case Study........................ 118 .
Clive N. Buckley, Glyndŵr University, UK
Angela M. William, Glyndŵr University, UK
Chapter 12
Information Literacy in the Digital Age: Implications for Adult Learning......................................... 126
Terry T. Kidd, Texas A&M University, USA
Jared Keengwe, University of North Dakota, USA

Chapter 13
Integrating Blogs in Teacher Education............................................................................................... 134
Yungwei Hao, National Taiwan Normal University, Taiwan
Chapter 14
Facebook as Public Pedagogy: A Critical Examination of Learning, Community,
and Consumption................................................................................................................................. 148
Richard L. Freishtat, Arizona State University, USA
Jennifer A. Sandlin, Arizona State University, USA
Chapter 15
Adult Learners Learning Online: A Case Study of a Blogging Experience........................................ 163
Danilo M. Baylen, University of West Georgia, USA
Chapter 16
Teaching Technology to Digital Immigrants: Strategies for Success.................................................. 178
Danika Rockett, University of Maryland, Baltimore County, USA
Tamara Powell, Kennesaw State University, USA
Amy Massey Vessel, Louisiana Tech University, USA
Kimberly Kimbell-Lopez, Louisiana Tech University, USA
Carrice Cummins, Louisiana Tech University, USA
Janis Hill, Louisiana Tech University, USA
Richard Hutchinson, Kennesaw State University, USA
David Cargill, Louisiana Tech University, USA
Chapter 17
Some Key Success Factors in Web-Based Corporate Training in Brazil............................................ 188
Luiz Antonio Joia, Brazilian School of Public and Business Administration of Getulio
Vargas Foundation and Rio de Janeiro State University, Brazil
Chapter 18
Web 2.0 Technologies: Social Software Applied to Higher Education and Adult Learning............... 208
Teresa Torres-Coronas, Universitat Rovira i Virgili, Spain
Ricard Monclús-Guitart, Universitat Rovira i Virgili, Spain
Araceli Rodríguez-Merayo, Universitat Rovira i Virgili, Spain
M. Arántzazu Vidal-Blasco, Universitat Rovira i Virgili, Spain
M. José Simón-Olmos, Universitat Rovira i Virgili, Spain
Chapter 19
Using Virtual Learning Environments to Present Different Learning Blends..................................... 219
Robert J. McClelland, Liverpool John Moores University, UK

Chapter 20
Designing Contextualized Interaction for Learning ........................................................................... 239
Marcus Specht, Open University of the Netherlands, The Netherlands
Chapter 21
Employing Innovative Learning Strategies Using an E-Learning Platform ....................................... 253
Andrina Granić, University of Split, Croatia
Maja Ćukušić, University of Split, Croatia
Aimilia Tzanavari, University of Nicosia, Cyprus
George A. Papadopoulos, University of Cyprus, Cyprus
Compilation of References .............................................................................................................. 276
About the Contributors ................................................................................................................... 307
Index ................................................................................................................................................... 315


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Automatic Wealth - The Six Steps to Financial Independence

COONTENT NTENTSS
Acknowledgments vii
Preface ix
Introduction 1
STEP 1: RECOGNIZING REALITY 13
STEP 2: PLAN TO BECOME WEALTHY 39
STEP 3: DEVELOP WEALTHY HABITS 69
STEP 4: RADICALLY INCREASE YOUR PERSONAL INCOME 103
STEP 5: GET RICHER WHILE YOU SLEEP 167
STEP 6: RETIRE EARLY 237
Index 273


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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

by Al Golin ISBN:0814472087
AMACOM © 2004 (248 pages)

This text offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders.
Table of Contents
Trust or Consequences—Build Trust Today or Lose Your Market Tomorrow
Introduction
Chapter 1 - Trust Trends: A Transparent Age, Online Relationships, and a Breakdown in Corporate Values
Chapter 2 - More Than a Nice-Sounding Word: The Bottom-Line Benefits
Chapter 3 - The Damage Done: Post-Enron Possibilities
Chapter 4 - Fix it before it Breaks
Chapter 5 - If You Can't do it, Please Say So
Chapter 6 - The Human Touch
Chapter 7 - Humility: Developing a Nonarrogant Attitude
Chapter 8 - Speed, Truth, and Other Good Ways to Respond to Bad Times
Chapter 9 - Tough Trust Decisions
Chapter 10 - The Media: How to Develop Relationships that Build Trust
Chapter 11 - Great Acts of Trust
Chapter 12 - Acts of Distrust
Chapter 13 - The Ten Commandments of Organizational Trust
Appendix A - Golin/Harris Trust Survey Results
Appendix B - Golin/Harris Trust Index
Index
List of Scenarios

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Retire Young Retire Rich

Are you and your financial plan on the fast track or the slow track?

If you are like most, retiring early sounds great. More time to spend with friends and family. More time to travel and see different cultures. More time to do that which really interests you.

To get on the fast track, you need to leverage your mind, leverage your plan and leverage your actions. In Rich Dad’s Retire Young Retire Rich, Robert details how he and his wife Kim achieved financial freedom in less than ten years.

More impotantly, he shows how a context shift in your mind allows you to create a plan that formulates the actions necessary for your financial freedom.


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Why We Want You to be Rich

PENDAHULUAN
MENGAPA KAMI INGIN ANDA MENJADI KAYA DUA PRIA SATU PESAN
"Orang kaya bertambah kaya, apakah Anda juga demikian?"
"Kita kehilangan kelas menengah kita, dan jumlah kelas menengah yang menciut adalah ancaman bagi stabilitas Amerika serta dunia demokrasi itu sendiri. Kami ingin Anda menjadi kaya sehingga Anda dapat menjadi bagian dari solusi...alih-alih bagian dari masalah."
Donald J. Trump dan Robert T. Kiyosaki
"In these uncertain economic times, these two titans of business have joined forces on a book that underscores the pressing need for financial literacy."
- Steve Forbes, President & CEO, Forbes Inc.


Robert Kiyosaki, author of Rich Dad Poor Dad — USA Today’s #1 Money Book for two years running and the international runaway bestseller — is an investor, entrepreneur, and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money. Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, gaming, sports and entertainment. He is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In Why We Want You To Be Rich — Two Men • One Message, Trump and Kiyosaki take an alternative approach by not writing a conventional how-to-book on investing money to secure one’s financial future. Instead, the book gives insight to the reader on how the authors think, why they win financially, and how they see the world of money, business and investing. Through the eyes and experiences of Trump and Kiyosaki, the reader gains knowledge on how to improve their financial future.



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Sukses Tanpa Gelar

Daftar Isi
Terima Kasih ix
Pengantar: Membangkitkan "Roh
Keberhasilan" xiii
Bagian I : Perjalanan ke dalam Diri
Sang Pemberi Makna 3
Ayyu Qaumin Antum 8
Kepribadian Sukses 13
Sukses Itu Bahagia 18
Anatomi Orang Modern 25
Bagian II : Tujuh Orang "Gila" yang
Sukses
Dari Gubuk ke New York 33
Sukses Si Tomboy 40
Sukses Tanpa Sekolah 45
Sukses Tukang Semir 49
Sukses Tukang Pos 54
Sukses Jongos Kantor 60
Sukses Melalui Kegagalan 65

Bagian III : Membangkitkan Roh
Keberhasilan
Jadilah Proaktif
Bersikap Positif
Posi dan Nega
Skeptis dan Asertif
Berkomunikasi atau Mati
Pekerja yang Lahap
Mentalitas AIDS
Lampiran : Tujuh Paket Sukses
Tentang Penulis


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The Science of Getting Rich, The Secret

"The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.

"It is a natural law that like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich."

Wallace D. Wattles,




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Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

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Siapa Bilang Jadi Karyawan Nggak Bisa Kaya?

Banyak orang bilang “Kalau mau kaya, jangan lama-lama jadi karyawan. Keluar
dan bukalah usaha sendiri.” Pertanyaannya: betulkah bekerja sebagai karyawan
tidak bisa membuat Anda jadi kaya? Jawabannya: ternyata tidak betul…!
Dalam buku ini, ada 5 kiat agar seorang karyawan bisa jadi kaya:
1. Beli & Miliki Sebanyak Mungkin Harta Produktif,
2. Atur Pengeluaran Anda,
3. Hati-hati dengan Utang,
4. Sisihkan untuk Masa Depan,
5. Miliki Proteksi.
Dipenuhi dengan sejumlah contoh serta langkah praktis untuk setiap kiatnya, buku ini
pantas menjadi pegangan bagi Anda yang bekerja sebagai karyawan.

“Akhirnya … tidak perlu berhenti kerja dari kantor untuk jadi kaya. Buku ini
memberikan kiat-kiat yang sederhana, tapi powerful untuk menjamin masa depan.”
Fifi Aleyda Yahya
Presenter – Metro TV

“… kiat-kiat dalam buku ini telah mematahkan teori Kiyosaki bahwa hanya
pengusaha atau investor yang bisa menjadi kaya.”
Gung Panggodo Supryanto
Redaktur Eksekutif – Tabloid Bisnis Uang

“Buku ini berusaha menepis gambaran umum bahwa yang namanya karyawan nggak
bisa kaya. Dan ternyata berhasil …!”
Arief Agus “Lengky”
Knowledge Management Manager – PT Excelcomindo Pratama

Safir Senduk adalah seorang Perencana Keuangan yang bertugas membantu
perorangan dan keluarga dalam mencapai tujuan-tujuan keuangan mereka. Ia adalah
pendiri Safir Senduk & Rekan, sebuah Biro Perencanaan Keuangan yang pertama di
Indonesia. Selain melayani klien, ia telah bebicara di depan ribuan orang─baik dalam
bentuk seminar maupun pelatihan─tentang perencanaan keuangan. Ia juga mendirikan
situs www.perencanakeuangan.com sebuah situs perencanaan keuangan yang terbesar
dan terlengkap di Indonesia.

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