Write Up the Corporate Ladder

Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead
by Kevin Ryan ISBN:0814471501
AMACOM © 2003 (247 pages)

This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own best ideas, and features personal interviews with Fortune 500 executives and best-selling business authors.
Table of Contents
Write Up the Corporate Ladder—Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead
Preface
Part I - The ‘‘Plan Then Write’’ Method
Chapter 1 - Establishing Standards: What Does Good Writing Look Like?
Chapter 2 - The Process
Chapter 3 - Formats and Templates Help You Write Smarter and Faster
Chapter 4 - How Subject, Audience, and Purpose Keep Your Writing Clear and Concise
Chapter 5 - The Art of Writing— How to Solve Problems Using Your Writer’s Intuition
Chapter 6 - The Science of Writing: When and How to Apply Writing Rules
Chapter 7 - How to Write One-Page Memos and Economical E-Mails
Chapter 8 - How To Implement A Personal Writing Improvement PlanPart II - How They Do It
Chapter 9 - Rhonda Abrams: The Successful Business Plan: Secrets & Strategies
Chapter 10 - Ken Blanchard: The One Minute Manager
Chapter 11 - Richard Bolles: What Color Is Your Parachute?
Chapter 12 - Marcus Buckingham: First, Break All the Rules
Chapter 13 - Humberto Cruz: Tribune Media Services Syndicated Financial Columnist
Chapter 14 - Gail Evans: Play Like a Man, Win Like a Woman
Chapter 15 - Greg Farrell: USA Today Money Journalist
Chapter 16 - Michael Lewis: The New New Thing
Chapter 17 - Suze Orman: The 9 Steps to Financial Freedom
Chapter 18 - Roy Williams: The Wizard of Ads
Part III - The Importance of Writing on the Job
Chapter 19 - AT&T: William Oliver, Public Relations Vice President
Chapter 20 - Canon U.S.A., Inc.: Mitch Bardwell, Director/Assistant General Manager, Sales Training Division, Imaging Systems Group
Chapter 21 - Cisco Systems, Inc.: Jere Brooks King, Vice President of Worldwide Marketing Communications
Chapter 22 - Citigroup: Nick Balamaci, Director of Internal Communications
Chapter 23 - Deloitte Consulting: Victor Nau, Partner
Chapter 24 - Marriott International, Inc.: Roger Conner, Vice President of Communications
Chapter 25 - Motorola: Shelagh Lester-Smith, Vice President, Director of Corporate Communications and Public Affairs
Chapter 26 - News America Marketing: Paul Carlucci, Chairman and CEO
Chapter 27 - Procter & Gamble: Ed Burghard, Marketing Director, U.S. Actonel
Chapter 28 - United Parcel Service, Inc.: Ken Sternad, Vice President of Public Affairs
Appendix A - Online Writing Resources Guide
Bibliography
Index
List of Figures
List of Sidebars

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