SPEAK LIKE A CEO SECRETS FOR COMMANDING ATTENTION AND GETTING RESULTS

Contents
Preface ix
Acknowledgments xiii
Introduction xv
PART 1
The Secrets: What CEOs and Leaders Know
1. What It Means to Speak like a CEO
(the Ones You Really Admire) 3
2. Eight Secrets of Successful CEOs and
Leaders Who Speak Well 17
3. You’re as Good as You Decide to Be 27
4. What You Can Learn from Ten Thousand Leaders
and Working on TV for Twenty Years 37
5. The Eight Most Frequent Mistakes People Make
in Front of Crowds and Cameras 47
6. The Authenticity Gap: Why the Real You
Must Shine Through 57

7. Taking Stock: How Do Your Skills Add Up? 67
8. Creating a Plan: Leaders Know It’s the Way
to Get Farther, Faster 77
PART 2
The Situations: A Survival Guide for the
Events Where You Must Speak and Be Great
9. Speeches 91
10. Presentations 107
11. Q&A Sessions: Thinking on Your Feet 121
12. Media Interviews 133
13. Leading Meetings 147
14. Conversations 161
PART 3
The Strategies: Become a Great Speaker
by Making a Plan and Working It
15. Ten Things You Can Do to Guarantee Success 175
16. Five Coaching Plans 183
Appendix A ■ Checklists 191
Appendix B ■ Frequently Asked Questions 195
Appendix C ■ Resources and Recommended Reading 199
Appendix D ■ Communication and Leadership 203
Appendix E ■ The Gettysburg Address: Abraham Lincoln 211
Index 213

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