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Monday, September 26, 2011

Twitter Power 2.0







Contents
Foreword ix
Preface xi
Introduction: What Can Twitter Do for You? xv
Chapter 1: An Introduction to the Social Media
Landscape 1
So What Exactly Is Social Media? 2
Social Media, So What? Why Social Media Really
Is a Big Deal 5
The Different Types of Social Media Sites—
Content to Suit Every Market 9
A Closer Look at Microblogging 15
Introducing . . . Twitter! 20
Chapter 2: What Is Twitter and Why Is It So Powerful? 24
Twitter and Its Successes 24
The Power of Twitter’s Immediate Feedback 27
Instant Access to Smart People 24/7 29
Chapter 3: Getting Started the Right Way on Twitter 31
Signing Up—Does Twitter Have the Web’s
Most Friendly Registration Page? 31
Who’s on Twitter? Your First Followers! 35
Create an Inviting Twitter Profile 37
Choosing Your Twitter Picture 52
Designing Your Twitter Profile 55
Designing a Commercial Background Image
for Twitter 63
Choosing the Right Colors 66
Notices to Notice 68
Tweeting with Your Mobile Phone 70Sending Your Very First Tweet 72
Becoming a Follower 73
A Word about Security 73
Chapter 4: Building a Following on Twitter 76
Quantity or Quality: Choosing the Type
of Following You Want 78
Quality: How to Be Intentional about Creating
Your Own Network of Experts 81
Quantity: Seven Killer Strategies to Reaching
Critical Mass on Twitter 87
Twitterank and Page Rank 101
Chapter 5: The Art of the Tweet 104
Tweet Etiquette 105
The Benefits of Following before Twittering 112
How to Join a Conversation 113
How to Be Interesting on Twitter 116
How to Drive Behavior 134
Chapter 6: The Magic of Connecting with Customers
on Twitter 137
Identifying Problems and Soliciting Feedback 138
Discovering Your Top Fans, Promoters,
and Evangelists 140
Your Micro Help Desk 146
Chapter 7: Leveraging Twitter for Team
Communication 151
Twitter for Virtual Team Leaders 152
Creating a Twitter Account for a Virtual Team 154
Building a Team with Twitter 155
Chapter 8: Using Twitter to Help Build Your Brand 159
Create a Story 161
Portraying Your Brand with Your Profile 163
Tweet Style—What to Say When You’re
Building a Brand to Create Value
and How to Say It 165
Chapter 12: Building Powerful Solutions on Top
of the Twitter Platform 231
So What Is an API Anyway? 232
What Can You Do With Twitter’s API?
Automating Your Twitter Experience 233
Creating Your Twitter App 234
Chapter 13: Putting It All Together 236
A 30-Day Plan for Dominating Twitter 237
Chapter 14: Power Twitterers 246
Conclusion 253
Directory Of Twitterers 255
Other Books by Joel Comm 259
Index 261

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