Maximum Influence The12 Universal Laws of Power Persuasion

by Kurt W. Mortensen ISBN:0814472583
AMACOM © 2004
A refreshing departure from the same old worn-out techniques, this book will help you better persuade, motivate and influence people, so you achieve your goals and fulfill your desires.





Table of Contents
Maximum Influence--The 12 Universal Laws of Power Persuasion
Foreword
Introduction
Chapter 1 - The Power of Persuasion
Chapter 2 - The Twelve Universal Laws of Power Persuasion
Chapter 3 - The Law of Dissonance--Internal Pressure Is the Secret
Chapter 4 - The Law of Obligation--How to Get Anyone to Do a Favor for You
Chapter 5 - The Law of Connectivity--Contagious Cooperation
Chapter 6 - The Law of Social Validation--The Art of Social Pressure
Chapter 7 - The Law of Scarcity--Get Anyone to Take Immediate Action
Chapter 8 - The Law of Verbal Packaging--The Leverage of Language
Chapter 9 - The Law of Contrast--How to Create Extra Value
Chapter 10 - The Law of Expectations--The Impact of Suggestion
Chapter 11 - The Law of Involvement--Create and Awaken Curiosity
Chapter 12 - The Law of Esteem--How Praise Releases Energy
Chapter 13 - The Law of Association--Create the Climate
Chapter 14 - The Law of Balance--Logical Mind vs. Emotional Heart
Chapter 15 - Your Pre-Persuasion Checklist--The Inside Secrets of Maximum Influence
Epilogue
Notes
Index
List of Sidebars


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