Data Mining With Neural Networks Solving Business Problems From Application Development To Decision Support

Overview

This book is targeted directly at executives, managers, and computer professionals by explaining data mining and neural networks from a business information systems and management perspective. It presents data mining with neural networks as a strategic business technology, with the focus on the practical, competitive advantages they offer. In addition the book provides a general methodology for neural network data mining and application developmcnt using a set of realistic business problems as examples. The examples are developed using a commercially available neural network data mining tool, the IBM Neural Network Utility.

Is your organization storing huge quantities of data that could be useful--but you don't know where to start? Do you have information about customers, distributors, markets, and competitors that you are not using to full advantage? And are you personally more interested in strategic applications and general overviews than mind-numbing equations and printouts of code? If so, Data Mining with Neural Networks is the book for you. Written for a business audience, it explains how your company can mine a vast amount of data and transform it into strategic action. Highly Recommended for any company that wants to develop sound plans based on powerful quantitatitive and analytical methods.


Table of Content

Part 1 The Data Mining Process Using Neural Networks

Chapter 1. Introduction to Data Minlng
Chapter 2. Introduction to Neural Networks
Chapter 3. Data Preparation
Chapter 4. Neural Network Models and Architectures
Chapter 5. Training and Testing Neural Network
Chapter 6. Analyzing Neural Networks for Decision Support
Chapter 7. Deploying Neural Network Application
Chapter 8. Intelligent Agents and Automated Data Mining

Part 2 Data Mining Application Case Studie

Chapter 9. Market Segmentation
Chapter 10. Real Estate Pricing Model
Chapter 11. Customer Ranking Model
Chapter 12. Sales Forecasting

Appendix A. IBM Neural Network Utility
Appendix B. Fuzzy Logic
Appendix C. Genetic Algorithms

Other Data Mining Books
Other Neural Network Books
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