Author Description
Kevin Hogan is generally agreed to be the nation's leading body language expert. Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.
His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.
Table of Contents
An Introduction To Influence
Page 5
Chapter One- Influence: Selling the Only Way Your Customer is Virtually Guaranteed to Say Yes Page 8
Chapter Two- Selling is Easy Because You Know How Your Customer’s Strings were Installed as a Child
Page 24
Chapter Three- The Psychology of Selling: The Nine Unconscious Laws of Persuasion
Page 33
Chapter Four- 21st Century Selling Model: The Ultimate Selling Model
Page 51
Chapter Five- Sales Mastery Without Words: Conquering Body Language
Page 74
Chapter Six- Why Your Customer Buys and How to Know in Advance Whether He Will or Not
Page 90
Chapter Seven- Taking the Veil Off of The Unconscious Mind
Page 108
Chapter Eight- Selling Their Genes
Chapter Nine- Eleven Powerful Sales Building Strategies
Page 143
Bibliography
Page 158
Another layman Books
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