The Seven Strategies of Master Presenters
by Brad McRae and David Brooks ISBN:1564147444
Career Press © 2004
These strategies will help anyone develop the presentation strategies and skills exemplified by those interviewed in this book, for a one-on-one presentation, a sales call, a talk to a small group, or a speech to an audience of one thousand or more.
Introduction
The emphasis of this book is on development and practical application of presentation skills and strategies. These skills and strategies can help you become a more effective presenter, regardless of whether you are giving a one-on-one presentation, a presentation to a small group, or a presentation to an audience of a thousand or more. This book is designed to be highly interactive. It contains many exercises, each one carefully constructed to help you develop and enhance your content, delivery, and presentation style. You will learn how to make your presentations more memorable, actionable, and transferable to the workplace so that they have both an immediate and a lasting impact. You will also learn how to obtain salient feedback so you absolutely know what is working and what needs to be improved. By actively involving yourself in these exercises, you can watch yourself improve and grow as a presenter.
Table of Contents
The Seven Strategies of Master Presenters
Foreword
Preface
Introduction
Strategy 1 - Know Thy Audience
Strategy 2 - Prepare Outstanding Content
Strategy 3 - Use Superior Organization
Strategy 4 - Develop Dynamic Delivery
Strategy 5 - Make It Memorable, Actionable, and Transferable
Strategy 6 - Manage Yourself, Difficult Participants, and Difficult Situations
Strategy 7 - Total Quality Improvement
Conclusion - The Power of Lifelong Learning
Appendix A - The Who's Who of Master Presenters
Appendix B - References
Appendix C - The Master Negotiator's Preparation Form™
Appendix D - Checklists
Chapter Notes
Index
List of Figures
List of Exercises
List of Sidebars
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